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Rubric AdvisorsRubric Advisors
Confident professional in a modern office setting

Our Approach

Institutional-grade investing, measured against an agreed rubric.

Direct indexing, tax-loss harvesting, options overlays, and private markets for qualified clients, used where your situation calls for them. Fee-only, no proprietary products.

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How We Work With You

Your Goals Come First

Before we invest, we agree on your goals, risk tolerance, cash needs, and tax picture. Decisions are then measured against that rubric: tax, implementation costs, risk, and your goals.

Portfolios Tailored to You

We tailor allocation, holdings, and tax strategy to your objectives and restrictions. Explore how different asset classes compare across risk and return.

Systematic Execution

We use systematic, quantitative models grounded in Modern Portfolio Theory, with defined guardrails for construction, monitoring, and rebalancing. Adjustments are driven by data and process, not by emotion or market noise.

A Dedicated Fiduciary Partner

You work directly with a senior advisor who knows your full financial picture. You can see what you own and what it costs at any time, and we explain why you own it.

How We Invest

Every portfolio is built on disciplined, research-driven analysis, grounded in the same portfolio-theory principles institutions use, and tailored to your goals and risk profile.

Research, not guesswork. We combine fundamental analysis with Modern Portfolio Theory, weighing expected return, risk, and correlation, to build diversified portfolios for your objectives.

Risk at every step. Our approach keeps the risk of loss in mind throughout. We build diversified portfolios designed to pursue your goals across different market environments, and we rebalance systematically as markets move, driven by data and process, not emotion.

See the approach applied: Concentrated StockLiquidity EventsTransitioning to Retirement

Trust & Charitable Account Management

We manage investment portfolios for trusts and charitable entities, coordinating with trustees, estate attorneys, and beneficiaries to align strategy with governing documents, distribution schedules, and the long-term purpose of each account.

Proprietary, In-House Analytics

Your portfolio is built around your goals, constraints, and tax situation, not squeezed into an off-the-shelf model. Behind it sits an in-house analytical framework, informed by our founder’s institutional experience, that we use to construct, monitor, and rebalance portfolios, with risk analysis and tax-aware implementation.

Read the founder letter
Private jet flying above the clouds

Fee-only. Fiduciary.

We are a fee-only fiduciary: no commissions, no proprietary products. Because our fee is based on the assets we manage, we have an incentive to recommend placing more assets with us; our conflicts are disclosed in Form ADV and Form CRS.

Common questions

How does Rubric Advisors invest?
We start with your goals, risk tolerance, cash needs, and tax picture, then build a diversified portfolio using fundamental analysis and Modern Portfolio Theory, implemented with attention to taxes. Our decisions are measured against an agreed rubric: tax, implementation costs, risk, and your goals.
Is Rubric Advisors a fiduciary?
Yes. As a registered investment adviser, we owe you a fiduciary duty. We are fee-only: no commissions and no proprietary products. Because our fee is based on the assets we manage, we have an incentive to recommend placing more assets with us; our conflicts are disclosed in Form ADV and Form CRS.
Do you manage accounts on a discretionary basis?
Personal Advisor accounts, and Digital Advisor accounts once launched, are managed on a discretionary basis under your Investment Advisory Agreement, within any restrictions on securities or types of securities you give us in writing. Non-discretionary management, where you keep trading authority and we provide recommendations, is available to certain clients for a flat annual fee of $2,500 to $25,000.

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Book a complimentary 30-minute call.

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